Ayesha Khurram has been in the fashion business for 10 years, and last summer, she decided to expand her pret line by launching her very own signature store.The launch focused on the new line, which boasted many elegant yet contemporary designs - using a combination of embroidery and sequins that has yet to be seen in Pakistan. The experimentation with patterns, figures and faces has been a phe...nomenal success and continues to be a trendsetter in the Pakistani fashion market.
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